EBS London International Scholarship
Questions 2012/2013
Please choose one of the following questions:
1. Encouraging an enterprising spirit is at the root of many of
the EBS London modules and programmes, including international
business and events management. Many of our graduates start their
own businesses and have become successful entrepreneurs. Your task
is to produce a business proposal for any new venture, indicating
clearly how the new business venture will be funded and how it will
attract customers.
2. Discuss the importance of cultural awareness and language
learning in the world of modern business. In researching and
writing your essay, you can discuss your own experience of other
peoples and their cultures, of languages, and of language
learning.
3. Mark Zukerberg, CEO of Facebook, has recently said, "People
have really gotten comfortable not only sharing more information
and different kinds, but more openly and with more people - and
that social norm is just something that has evolved over time." How
can businesses harness the marketing potential of the social and
technological trends illustrated by networking sites such as
Facebook and what challenges and pitfalls face companies that
attempt to do this?
4. With a number of Eurozone countries such as Greece, Ireland,
Portugal and Spain facing potential defaults on their bank or
sovereign debts, many politicians, academics and business leaders
are claiming that the Euro is a failed experiment. Some even
advocate the scrapping of further bailout plans, allowing the
affected nations to leave the Euro and restructure their currencies
and economies accordingly. Evaluate the possible economic and
political effects that a decision such as this would have on the
countries facing default and the European Union as a whole.
5. How do you think the technological advances in online
meetings and video phone conferences are going to change the events
industry? Look at academic, but also professional sources, to
support your answer, arguing either for or against a decline in
face-to-face meetings.
6. Looking at academic literature, you will notice that there is
no clear definition of Events Management as events are always
unique and different in nature. Research the various definitions
from academic sources, explain why it is so difficult to define,
and come up with your own definition of Events Management. You
should also draw upon professional and industry knowledge.
Page last updated 8/25/2011