Dr Gordon BOWEN
DBA (Hull), MBA (Sheffield Hallam) BSc (Aston)
Visiting Lecturer in Marketing
Tel +44 (0)20 7487 7953
Fax +44 (0)20 7487 7465
Email boweng@regents.ac.uk
Teaching, Research and Consultancy
Current teaching: Marketing Communications, Advertising
& Media, Marketing Management, International Marketing and
Corporate Strategy
Current research and consultancy interests: advertising
& media; marketing strategy; strategy in fast moving
environments, strategy formulation; marketing management;
entrepreneurship development in SMEs; UK; emerging markets,
transition countries
Key publications
(2002) Strategy Formulation in Bubble Markets: A
case study of Nortel Networks. British Academy of Management
2002, CD ROM, Middlesex University, London, UK.
Other activities
Provide management and marketing consultancy to SMEs.
Chartered Marketer and Member of Chartered Institute of Marketing,
Member of Institute of Management, Member of American Marketing
Association.
Biography
Gordon joined European Business School in September 2004. He is
currently a Visiting Lecturer Marketing Department. Outside EBS, he
has held external examinership roles at Oxford Brookes University,
Chartered Institute of Marketing and dissertation supervision at
Surrey University. Previously he held posts including Senior
Lecturer in Strategy, Kingston Business School, Kingston
University.
Page last updated 2/23/2009