Events Management : Level Two Module Outlines
Events Operations Management
Level 2 Core (12 credits)
The pre-requisite for this module is that of
“Events Operations Project Planning”, and builds on that learning
by addressing the various processes involved in the management of
the event, and the role of critical analysis in that management.
Learning is achieved through the application of research, design
and planning by the student to his/her own selected project outside
of the classroom. Emphasis is placed on the management of processes
taking place at destination as well as at origin point/s.
Learning will be directed to the management abilities that
are required to plan and successfully enable the precise movement
of all elements involved in the events project; from suppliers to
the destination of the events, be it domestic or international.
Human Resource Management within EM
Level 2 Core (12 credits)
This module seeks to enable students to handle
the Human Resource challenges faced within a highly flexible and
adaptable contingent organisational environment.
It not only provides students with an
introduction to the principles of Human Resource Management but
also to flexible employment practices and the challenges of leading
and managing teams of core and subcontracted workers within the
field of International Events Management
The module provides a clear linkage between
academic study and the application of effective management and
communication skills to both the classroom and the workplace.
This module offers students the opportunity to
practice these core management skills in a safe supportive
environment and to reflect upon and to improve upon these
performances.
Finally, it provides a detailed knowledge of
the major theories of HRM and an awareness of the variety of HRM
ideas, contexts and frameworks.
Marketing for International Events Management
Level 2 Core (12
credits)
With the proliferation of international events
the role of marketing is critical in ensuring that your event is a
success. More than ever, events managers need to understand how to
identify their target market, develop an appropriate product,
select the most effective pricing strategy, promote the event to a
relevant audience and so on. Marketing the event should be the
concern of all of those involved in its preparation and not simply
an after thought viewed as the sole preserve of the marketing
department. This module will introduce students to the core
principles of marketing and show them how an understanding of these
principles will help ensure that their event is a success.
Introduction to Writing for the Media
Level 2 Elective (12
credits)
The service sector, like all commercial
outlets must understand how the media industry works. Through this,
practitioners must develop the know how to create
a profile that is newsworthy, by generating real stories that
appeal to the press. In addition, they must learn how to
prepare and present those stories to a press that is increasingly
busy and hungry for substance rather than spin. This requires
expertise in working across all media – print, web and
broadcast.
Travel companies, events managers and
hoteliers are all competing for space and publicity in a
crowded media industry. Editorial coverage in a glossy
travel magazine, newspaper section, radio or
television programme has untold added value for a company or event.
Generating this coverage is what every event planner must learn how
to do.
Culture and Tourism
Level 2
Elective (12 credits)
The module will examine the way in which
cultural events, interpreting ‘culture’ as both ‘high’ and as
popular, can be used to promote tourism. In particular it will
explore the way in which value for specific ‘place’ is
produced through culture (film and other media) and the potential
to construct events based on such locations. Case studies of
already existing examples will be used and opportunities given to
identify other opportunities and create appropriate programmes of
events around them. The creation of such programmes would
involve secondary and field research.
The module will offer a critical analysis of
the concept of ‘heritage’ and its importance in the role of culture
and tourism.
Food and Society
Level 2 Elective (12
credits)
Events managers require life-long learning and
understanding of the contribution of food and beverages as an
essential part of the events management industry. This module
extends the scope of the core studies of the International Events
Management programme by examining the wider issues of food and
society. Students will explore gastro-historic and
gastro-geographic influences on eating and drinking habits and how
choices are affected. By developing the desire to explore
gastronomy, its culinary heritage, sociological, physiological and
ethical boundaries and the future development of this diverse and
absorbing subject, this module aims to provide the opportunity to
critically analyse and evaluate the social and economic factors
which interact and influence consumers’ food and beverage choices
and cuisine preferences.
Page last updated 1/31/2008