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The Events Management Sector

BA (Hons) International Events Management

" The events industry is a dynamic, vibrant and flourishing sector in which to work and study with excellent and rewarding career opportunities both in the UK and overseas "

The events industry has grown significantly over the past decade and is as diverse as it is large; it draws on the skills and personalities of a wide range of people offering stimulating, varied and rewarding careers.

A recent report (produced by KMPG and the AEO) reveals that the Exhibition Industry alone contributes £9.3 Billion to the UK Economy and supports some 137,000 jobs. Exhibitions are just a small part of the overall picture, as is the UK; events management on an international scale is seriously big business and covers most industry sectors.

Due to the growth of the sector, Events Management is becoming increasingly important as a specialist field of study. Events are diverse and can range from small bespoke private functions to large scale exhibitions, festivals, award ceremonies, sports tournaments, music concerts and world events such as the Olympic Games - as listed below.

Many of these larger events have a truly international dimension with international delegates, logistics, marketing and multiple locations.

What Roles Are There?

There are the event managers, who in effect are the project managers for a specific event and oversee the whole process to ensure the event meets the client’s brief and budget. There is a more creative element undertaken by the creative director or team to develop themes and specific ideas to brand the event and make it memorable. Production and technical staff that set up stages and arenas; health and safety and licensing specialists; marketing and PR officers; and a small army of front of house events staff and supervisors.

Whilst the degree is primarily focusing on the event manager role you may find that in later employment you undertake many of the roles mentioned above, particularly if you are employed by a smaller firm specialising in bespoke events. However in a large multi national organisation you are more likely to become a specialist in a particular area. 

The degree offered by EBS is designed to ensure you have a choice as to the direction of your career and provides an insight into the overall dynamic of the sector.