| Course Aims | Today's business world is built around the use and exploitation of media technology, such as video conferencing, video phoning, video advertising on mobile phones, voice and video over IP. Some of our students will be going into areas of the corporate world such as investment banking, advertising, consultancy, and public relations where use of such media is commonplace. In line with QAA guidelines and subject area benchmarks as well, it is, therefore, essential that all of our students are fully equipped to perform in this changing and competitive 21st century environment.
Under the umbrella of a 'learning society', the National Committee of Inquiry into Higher Education encourages positive and critical attitudes towards change and enterprise and the ability to reflect the dynamics and vibrancy of the environment. Besides cognitive skills, the crucial management skills which need to be developed include quantitative skills, self-awareness, intra-personal awareness, openness, sensitivity to diversity, dealing with uncertainty and complexity, demonstrating creativity, originality, and practicability. According to recent research, a mix of training methods, improvisations, and exercises should be applied to generate an overall learning experience. Combining experiential learning and action learning, this approach centres on working 'with' students instead of working 'on' students, and provides an opportunity that they develop and express their own understanding and point of view in an environment which provides critical and constructive feedback.
There are a number of modules within the programmes such as Individual Influence Skills, Human Resource Management, Leadership and Management, Creative Management, and Psychology and Dramatic Arts [the last three known together as LCP], Marketing, Cross Cultural Studies and Languages, where students are required to make short films, audio recordings or video presentations as part of their course work. In the case of LCP, multi-media technology plays a significant role. In the world of recruiting, applicants are often requested to produce visual work demonstrating competence, such as the speaking CV. Marketing organisations require applicants to produce a "30 second pitch" on a product or service that demonstrates the application of multi-media software and hardware.
Most of the students have not had any substantial experience in Audio/Video recording, let alone editing, and find this a daunting and challenging prospect. The media services staff do their best to give assistance in recording and provide a crash course in editing but this is neither adequate nor timely as the final outcome sometimes does not truly reflect the effort and time that students have put into their work.
Within the context of EBS-L strategy to innovate, this module will not only provide the students the skills and competencies of using multi media technology, but also provide the background and future developments of the multi-media industry. This will enhance the employability prospects of our graduates. |
| Learning Outcomes | A1, B2, B7, C3, C7, C12, D1, D3, D5, D10, |